DTH war - brand ambassador missing?

Even with the long list of celebrities in its ad i couldn't help but feel something (or someone) missing in the DTH debut ad of Airtel. I can see A R Rahman, Saif Ali Khan, Kareena Kapoor, Vidya Balan, Madhavan, Zaheer Khan, Gautam Gambhir.. its so long list why do i feel so? may be i'l get some clues at their website so i go to their site airtel.com but only to get even more confused than i already was. i guess you will understand it when u visit this website. anyways so after i finally reach the 'correct domain name' i log into my airtel account and there he is. now i know who was missing. Say hello to Mr. SRK! ofcourse, how could he be part of two competitor's Dish TV as well as airtel's DTH together? How was he to know even airtel will come up with their own DTH service. Lets jus give those two some time to decide it themselves.

With their ad campaign stolen by Big TV, a .com domain of their name redirecting to Vodafone, and their biggest brand ambassador selling DTH service of their competitor Dish TV, i can only imagine their marketing dept screaming out loud "why's this happening to us!" :(